Case Studies
Strategic Plans for Customer Acquisition and Activation
When a well-respected global IT company (one of the 10 largest companies in the world, by revenue) expanded their sales organization to include a team dedicated to surfacing and converting new customers, I developed a plan aligned with their business goals that strengthened the sales motion, providing the client with effective resources. | Download sample strategic plan
A Fortune 500 company needed to activate an underserved business segment of data solution resellers. I planned and successfully executed strategic initiatives that increased engagement with this audience by more than 15% in 10 months. | Download sample strategic plan
Customer Outreach Resources
After tripling the size of its acquisition-focused sales organization—within six months of its creation—one of the world's largest companies needed resources to help new sellers communicate effectively when reaching out via email and cold calling. I developed engaging email copy to help the sales teams connect with prospects. | Download sample one-to-one email copy
I also provided call scripts to help new sellers respond to inbound requests for contact from an online form, which was a brand new motion for these teams. | Download sample call script
By using these resources to deliver compelling messages that inspired action, the business outperformed its goals, achieving a 100% increase in new customers compared to the prior year.
Educational and Marketing Content
One client's product offered time-bound benefits customers, so I created a presentation to explain the value of this opportunity. | Download sample presentation
I crafted a bespoke email series to help small hardware resellers build their businesses and learn about solutions that would allow them to meet their customers' needs. The emails over-performed industry and company benchmarks (24.45% open rate, 4.75% click-through rate) with this carefully curated audience. | Download sample emails
The client needed a way to introduce its offering and educate new customers with key best practices, so I drafted a "leave behind" that could be emailed to prospects and new clients. | Download sample brochure
Narration and Voiceover Projects
As an avid reader and writer, I devote time to launching words off the page and into hearts and minds by recording and producing custom narration for audiobooks.
Fiction, American General, Versatile | Download audio sample | Excerpt from The Given Day by Dennis Lehane
Fiction, American General and Scottish Accented English, Storyteller | Download coming soon
Fiction, American Southern, Storyteller | Download audio sample | Excerpt from Dead to the World by Charlaine Harris, a novel in the Sookie Stackhouse series
Nonfiction, American General, Engaging | Download coming soon